Interactive Avenues is a full-service digital marketing company with offices in Mumbai, Delhi and Bangalore. Their comprehensive bouquet of services range from media, creative, search, analytics, mobile, social and ORM. In short, all digital media needs are served and packaged to meet a business's objectives. Interactive Avenues is a part of the IPG Mediabrands family, the global media holding company of Interpublic Group and a full-service media network.
A strategic planner (also referred to as an account planner, digital strategist, etc.) is responsible for using experienced account planning techniques and the latest and most innovative methods for obtaining customer insight. That means this job requires conducting frequent qualitative and quantitative research - both secondary and primary. The digital strategist must be familiar with (working knowledge) multiple tactics of digital marketing – web development, digital media planning, search marketing (PPC & SEO), social media, mobile marketing, email marketing to name a few. She/He should also have the ability to visualize a single view of the consumer across ATL/BTL touch points. The planner will work closely with the local office account teams and Business Heads to identify business development opportunities. The role requires an innovative thinker who can create ideas that bridge web, mobile, creative and digital media and provide solutions to drive growth opportunities. The Digital Marketing Strategist must be ahead of the curve when it comes to digital trends. It is important to be able to see the digital future and understand consumer behavior in order to effectively develop creative solutions that unify brand goals and consumer’s needs.