Interactive Avenues

Group Head, Client Servicing

Interactive Avenues is a full-service digital marketing company with offices in Mumbai, Delhi and Bangalore. Their comprehensive bouquet of services range from media, creative, search, analytics, mobile, social and ORM. In short, all all digital media needs are served and packaged to meet a business's objectives. Interactive Avenues is a part of the IPG Mediabrands family, the global media holding company of Interpublic Group and a full-service media network.



A Group Head would look into the day-to-day needs of an account and also ensure the long-term stability and growth of the relationship and revenue along with the Account Director. They must assist the Account Director to deliver brand objectives and also serve a as the internal team leader and drives integration with all the verticals.

Areas of Accountability

  • Project delivery – on time, on quality and on budget
  • Accountable for leadership and vision in five primary areas:
  • Oversee all deliverables from concept to final delivery
  • Provide proactive contribution to clients’ business, demonstrating best-in-class interactive product (innovation and quality)
  • Drive collaboration with other verticals to meet client’s marketing objectives and ensure integrated, synergistic business approach
  • Seeks approval from Account Director before delivering to the Client
  • Fosters innovation and quality to ensure delivery of best product in the industry
  • Is responsible for creating brand strategies and insights for brands
  • Be the brand/category subject matter expert
  • Works as client/PM on project assigned to ensure all deliverables and deadlines are met within budget and quality
Department Management
  • Leads and manages team - Attracts and retains best account management talent; Stewards career management and mentorship - IA Dekhiye; Ensures strong morale
  • Oversees flawless delivery of all projects within individual client clusters
  • Escalation point for all team members
Client Leadership
  • Be the day-to-day resource for interactive leadership/vision for mid- to senior-level clients
  • Achieve strategic/financial goals
  • Develop annual strategies along with the Account Director
  • Document, negotiate, and secure all contractual agreements and sign-offs with Clients
  • Proactive business review meetings to be conducted with all the clients
  • Attend all the review meetings
  • Be an engaging and trusted advisor that client respects and warm to
Business Development
  • As assigned by Account Director prepare and present response to RFPs and/or requests for participation in new business pitches
  • Farm existing clients and ensure minimum leakage
  • Facilitation and participation in brainstorming meetings, reviewing budgets and schedules, creating overall vision/strategy, ensuring timely delivery of quality final proposal
  • Create and monitor co-owned project schedules
  • Manage risks and communication for projects assigned to the team
Responsible for financial oversight of account
  • Contracts
  • SOWs
  • Pre-billing
  • Invoice approval
  • Time reporting/approvals
  • Reconciliations
  • Accounts Receivables
  • Profitability/Revenue targets

Success Measures

Quantitative Success Measures

  • New business revenue
  • Current account growth
  • Operational efficiencies
  • Financial management / collections
  • Budgeted client spends
  • Control outsourcing cost to company average
Qualitative Success Measures
  • Quality of work
  • Major creative award
  • Team morale and motivation
  • Client satisfaction
  • Positive work style


  • Must have 6 to 8 years of experience in the digital landscape
  • Capable to lead, present and sell effectively, build rapport among clients and internal constituencies
  • Commands respect among clients and internal constituencies
  • Enthusiasm for IA, interactive category and innovation
  • Post Graduate / MBA
  • Strong management/marketing experience including: team, budget and client relationship
  • Excellent writing and presentation skills