Interactive Avenues

Creative (Art) - Associate Director

Interactive Avenues is a full-service digital marketing company with offices in Mumbai, Delhi and Bangalore. Their comprehensive bouquet of services range from media, creative, search, analytics, mobile, social and ORM. In short, all all digital media needs are served and packaged to meet a business's objectives. Interactive Avenues is a part of the IPG Mediabrands family, the global media holding company of Interpublic Group and a full-service media network.

Marketing

Summary

Associate Directors typically work with a Copy/Content/Code partner (ACC). The ACC team is responsible for executing the creative and marketing strategy for all projects. Associate Directors manage and direct the work of production design staff, external creative resources such as illustrators, photographers, and video/multimedia providers. They must possess written and presentation skills and report directly to the CD of assigned team. They are responsible for end to end project delivery where assigned as ACC-Project Manager.

Areas of Accountability

  • Establishes visual tone, character, and messages that will effectively communicate with the target audience and fulfil the project objectives.
  • Responsible for the proper placement, context and meaning of every image and graphic element within a creative assignment.
  • Mentors team designers by providing inspiring direction for both projects and long-term professional growth.
  • Assists the CD and peers in vendor sourcing and management. Proactively defines and assembles all necessary content assets with the creative staff and Project Managers.
  • Works as ACC-PM on projects assigned to ensure all deliverables and deadlines are met within budget and quality.
  • Works as a team member on projects assigned along with the assigned ACC – PM of the respective project to ensure all deliverables and deadlines are met within budget and quality.
  • Seeks approvals from CD on all work before delivery to Account or Client.
  • Responsible for the core idea/ideation that meets client’s brand objective.
  • Assists in developing presentation materials for existing projects and business development needs.
  • Assists CD in presenting work to client.
  • Collaborates with other creative staff to share learning and experience and to establish initiatives that will improve IA’s creative product.
  • Partners with all vertical counterparts to enhance quality, productivity, and profitability of the group’s work.
  • Contributes to overall office morale, spirit, character and work quality.
  • Be the user experience subject matter expert.

Requirements

  • Must possess at least 6 years’ experience as a group head/associate creative director with a digital agency or web development firm.
  • Proven highly versatile design skills. Portfolio necessary.
  • Working knowledge of Photoshop, Illustrator, Flash, HTML/JS/CSS and Dreamweaver (or other html editing software). Familiarity with Power Point or Visio is also desirable.
  • B.A. in graphic design, Communication Arts, or equivalent.
  • Proven skills of developing digital creative strategies from media campaigns to 360 degree campaigns and digital destination platforms.
  • Excellent presentation skills.