Interactive Avenues

Associate Director, Creative (Copy)

Interactive Avenues is a full-service digital marketing company with offices in Mumbai, Delhi and Bangalore. Their comprehensive bouquet of services range from media, creative, search, analytics, mobile, social and ORM. In short, all all digital media needs are served and packaged to meet a business's objectives. Interactive Avenues is a part of the IPG Mediabrands family, the global media holding company of Interpublic Group and a full-service media network.

Marketing

Summary

Supports and assists in developing and maintaining the creative vision for all assigned brands. Partnering with all vertical leads/team members and manages, guides, and cultivates creative solutions by executing creative strategies. Group Head supervises mentors, and help in personal development of Senior Copywriters and Copywriters. Also shares writing responsibilities with the Copywriters and Senior Copywriters he/she supervises to help manage the day-to-day workload.

Areas of Accountability

  • Works as a team member on projects assigned along with the assigned ACC – PM of the respective project to ensure all deliverables and deadlines are met within budget and quality.
  • Responsible for the core idea/ideation that meets client’s brand objective.
  • Assists Creative Director in maintaining agency creative vision.
  • Proactively researches and develops innovative options for brand tactics.
  • Introduces potential promotional opportunities (i.e., internal campaigns, sales rep programs, booth draws, and new media).
  • Provides detailed direction to Copywriters and Senior Copywriters.
  • Conducts continuous performance reviews of direct reports.
  • Ensures that the style of written or verbal communication used (presentation vs. detailing vs. copy to be read thoroughly) meets brand objective.
  • Assists the CD and peers in vendor sourcing and management. Assist CD to define and assembles all necessary content assets with the creative staff.
  • Participates in client strategic meetings, war games, market research, and work plan development and is able to present ideas and creative solutions comfortably.
  • Works as ACC-PM on projects assigned to ensure all deliverables and deadlines are met within budget and quality.
  • Works as a team member on projects assigned along with the assigned ACC – PM of the respective project to ensure all deliverables and deadlines are met within budget and quality.
  • Seeks approvals from CD on all work before delivery to Account or Client.
  • Participates in brainstorming for the core idea/ideation that meets client’s brand objective.
  • Assists in developing presentation materials for existing projects and business development needs.
  • Assists CD in presenting work to client.
  • Collaborates with other creative staff to share learning and experience and to establish initiatives that will improve IA’s creative product.
  • Partners with all vertical counterparts to enhance quality, productivity, and profitability of the group’s work.
  • Inculcates and promote IA values in every thought and action which will contribute to overall office morale, spirit, character and work quality.

Requirements

  • Must possess at least six +years of experience (non-technical) for an ad agency or web development firm and have managed multiple teams
  • Proven highly versatile writing skills. Portfolio necessary
  • Ability to work in Micro Soft Word and Power Point. Basic familiarity with html
  • B.A. in Creative Writing, Communication Arts, or equivalent